A shared digital foundation, currently in progress
Tecan is a global leader in laboratory automation with around 3,300 employees and a network spanning more than 70 countries. Our work is turning a complex digital landscape into one scalable platform blueprint and delivery roadmap.
A complex landscape needed one shared direction
Years of regional growth had created different digital properties, content structures and processes. Before building, the teams needed a shared view of the problem, the priorities and the right sequence of decisions.
How we translated Tecan’s global digital landscape into a platform blueprint.
Regional digital properties, content structures and responsibilities had evolved differently. Before implementation, we brought marketing, product, regional sales and technology into one shared decision model.
Map Tecan’s global landscape
Regional digital properties, product and market journeys, content structures, systems and responsibilities were brought into one shared view of the current state.
Output · Shared view of the current landscape
Separate global and local requirements
We compared requirements across markets and distinguished legitimate local needs from differences created by historically separate solutions.
Output · Global-local decision matrix
Define the platform principles
The findings became four connected layers: global experience principles, structured product content, components and integrations, and governance.
Output · Platform and content principles
Use representative journeys as a test
Core product and market journeys are being prototyped with the responsible teams and tested against the target architecture before decisions become platform-wide commitments.
Output · Validation framework for the blueprint
Prioritize Tecan’s implementation
Dependencies and risks became a practical order of delivery — from shared foundations through journey validation and platform build to market rollout.
Output · Prioritized roadmap
In progress — no public live page yet
The platform is currently being implemented. The part we can already share is the method: discovery aligned the work around one blueprint before the build began.
Planning a platform across markets and teams?
We can start by turning the current landscape into a concrete roadmap and target architecture.