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Problems you recognise, and what fixed them

Each post explains one digital problem and includes a practical checklist or worksheet.

  1. 12

    Recovering a CMS that nobody in the building owns

    “The person who built it left years ago. Our technical team never had access. To publish anything new we duplicate an old article and edit it, because that is the only path that reliably works.”

    Comes withOutlineAudit scope outline: what a content model audit covers and what it hands you

    Begüm YüzgülenFull Stack EngineerWritten forContent, brand or editorial lead who inherited a platform nobody in house built5 min read·22 August 2026
  2. 11

    What happens to your project when your agency goes under

    “We heard our supplier is in trouble. Our platform is half built. Nobody can tell us where the code actually is, who owns it, or what happens to two years of project history.”

    Comes withChecklistContinuity clause checklist

    Victor DajManaging Director, TechnologyWritten forDigital or IT lead carrying vendor concentration risk6 min read·30 July 2026
  3. 10

    Five markets, one editorial team

    “Localisation is where our pipeline dies. We export, send it to an agency, wait two weeks, get files back, re-import, and then discover the layout has broken.”

    Comes withChecklistLocalisation readiness checklist: before you roll out to five markets

    Begüm YüzgülenFull Stack EngineerWritten forHead of content or digital at a group operating in several countries5 min read·9 July 2026
  4. 09

    When the business rule does not fit the software

    “Someone requests a room for five days. We have space on three of them. The system makes us approve all five or reject all five, so we reject and ask them to book again.”

    Comes withChecklistWorkflow mismatch checklist: is your data model fighting your process?

    Victor DajManaging Director, TechnologyWritten forOperations lead running scheduling, booking or approval workflows4 min read·17 June 2026
  5. 08

    Users were dropping out at step three

    “People start signing up and never finish. We assumed it was an interest problem. It was the form.”

    Comes withAuditRegistration audit: five questions to ask of your signup flow

    Merdan ÖzdoganManaging Director, Digital Strategy & SolutionsWritten forProduct owner of a portal, member platform or partner network4 min read·28 May 2026
  6. 07

    Support hours that expire are a budget trap

    “We pay a monthly retainer, use about half of it, and the rest disappears at the end of the quarter. So next year we will buy less, and then run short in month two.”

    Comes withSheetRetainer arithmetic sheet

    Merdan ÖzdoganManaging Director, Digital Strategy & SolutionsWritten forProcurement or budget owner renewing a support retainer4 min read·5 May 2026
  7. 06

    Why your quote calculator should live inside your CRM

    “Every rep has their own copy of the pricing sheet. No two quotes look the same, and the number in the deal record never matches the number we actually sent.”

    Comes withAuditPricing logic audit: where your quotes and your records part company

    Merdan ÖzdoganManaging Director, Digital Strategy & SolutionsWritten forSales operations lead4 min read·8 April 2026
  8. 05

    Stop emailing your security documents as PDF attachments

    “Every enterprise deal stops for a week while sales chases someone internally for the current certificate, the processing agreement and the penetration test summary. Then we email them, and after that we have no idea who has them.”

    Comes withInventoryTrust centre content inventory

    Merdan ÖzdoganManaging Director, Digital Strategy & SolutionsWritten forHead of sales or revenue operations at a B2B software or compliance vendor5 min read·19 March 2026
  9. 04

    The integration that outlived its server

    “The integration works fine. The problem is that the hosting it runs on is being switched off next month, and the person who built it left.”

    Comes withTemplateIntegration handover template

    Victor DajManaging Director, TechnologyWritten forMarketing operations or IT lead in a regulated group5 min read·24 February 2026
  10. 03

    Your product data lives in a spreadsheet, and that is fine to start

    “We know we need a proper system. But everything we have is in one spreadsheet, and nobody is going to retype four hundred products.”

    Comes withWorksheetContent model worksheet: from one spreadsheet to a structure you can import

    Begüm YüzgülenFull Stack EngineerWritten forMarketing or product marketing lead at a mid market company4 min read·16 January 2026
  11. 02

    The cutover nobody noticed

    “Last time we relaunched, we were down for most of a day, half our links broke, and traffic took three months to come back. Leadership still brings it up.”

    Comes withChecklistGo-live checklist: stages, owners, verification and rollback

    Victor DajManaging Director, TechnologyWritten forDigital lead burned by a previous relaunch5 min read·27 November 2025
  12. 01

    Two brands, one website, zero duplicate maintenance

    “We acquired a second brand. Now we have two websites, two hosting bills, two content systems and two backlogs. Our agency quoted us for a second build.”

    Comes withChecklistDecision checklist: can your two brands share one platform?

    Begüm YüzgülenFull Stack EngineerWritten forMarketing lead at a manufacturer carrying an acquired or secondary brand4 min read·14 October 2025