01 · Product performance
Product performance is explained in context.
Pressure-stability measurements do not sit alone in a table. The Product Story connects data, function and benefit in one clear view.
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Case study · B2B customer portal · Medical technology
A customer portal with AI-assisted workflows
For Geuder, we connect product and process data from existing systems in one central workspace. AI prepares content changes and enquiries so sales and marketing teams can continue the work faster.
Commerce system
01
Source systems
PIM, ERP and CMS stay connected
02
Commerce operations
Data and tasks in one dashboard
03
AI workflows
CMS suggestions and structured enquiries
04
Customer portal
Consistent data for customers and teams
One workspace across connected systems
Client
Geuder AG
Challenge
Make product data usable across teams and channels
Solution
Connected commerce workspace and customer portal
Scope
Backend workflows, AI support and product experience
Backend processes and AI
Sales and marketing work in one interface, not three systems.
PIM, ERP and CMS stay connected but no longer define the daily workflow. A central dashboard brings product data, content and enquiries together. Teams maintain relevant information in one place and use it in the customer portal and internal processes.
- 01
Central workspace
Sales and marketing see relevant product data, tasks and enquiries in one clear dashboard.
- 02
CMS changes as suggestions
AI prepares changes from the captured data. Teams review the suggestion before content is transferred to the CMS.
- 03
Structured enquiry handover
AI captures the context of a B2B enquiry, organises the information and prepares it for further processing.
- 04
Independent of individual systems
The workspace connects PIM, ERP and CMS. Teams do not need to switch between their separate interfaces.
B2B commerce
A shared data and working context for the customer portal, sales, marketing and AI.
Customer experience · VIVOS
The customer portal turns backend processes into a clear product experience.
The structured backend data supplies the VIVOS Product Story. Customers are guided through performance data, surgical applications, operating logic and hardware.
Open VIVOS Experience02 · Interactive product experience 01
RGB endoillumination becomes interactive.
The section shows how light colour and retinaProtect can be adapted to the situation, tissue and surgical requirements.
03 · Interactive product experience 02
Frequency and performance become clear step by step.
A guided section explains the VIVOS phaco system's performance at the product and within its surgical application context.
04 · Interface and profiles
Profiles and presets follow the surgical workflow.
The simplified VIVOS interface organises functions around preparation, procedure and completion. Its operating logic is visible without searching through technical menus.
05 · Hardware interaction
Product details become explorable in their application context.
The interactive footswitch view explains programmable buttons, pressure point and operation directly on the product.
Interactive 3D
Complex technology becomes spatial and interactive in the browser.
The browser-based 3D experience separates an ophthalmic instrument into its parts and reassembles it. Labels explain structure and function directly on the model.
Open 3D experience
Outcome
One commerce platform for customers and internal teams.
Customers receive clear digital product guidance. Sales and marketing maintain data in the dashboard, review AI suggestions and process structured enquiries without constantly switching between source systems.
- 01Customer portal with structured product data
- 02Central dashboard for sales and marketing
- 03AI suggestions for content and the CMS
- 04Prepared B2B enquiries for further work
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