Decision checklist: can your two brands share one platform?
Pick one answer per question for the two brands you are weighing up. The score and its reading update as you go. It takes about 15 minutes and works best with one person from marketing and one from IT in the room.
Seven questions, each worth 0 to 2 points, 14 in total. Two of them can override the total: data obligations is a hard stop, and a planned divestment changes what you build even if the score says one platform.
Fill it in below. Your result updates as you go.
If divestment scored 0. One platform is still possible, but write the exit plan now: which documents, media, domains and integrations leave with the brand, in what format, and who runs the export.
Source engagement: a German medical device manufacturer. veren-technology.com
A platform assessment for groups running more than one brand.
We look at your content model, your domains and your editorial setup and tell you whether one platform would hold, and where it would not.
